Internet Marketing/Search Engine Optimization Overview
Few design firms have the knowledge or time to optimize a site successfully in an effort to attain optimal marketability. It is outside their core business and is not part of the "design process.” Most web development firms don't include, nor understand even the most basic META Information within a site code.
Consequently, a website can be online without the search engines having any knowledge it exists which results in lost business and revenue.
What exactly is search engine optimization ?
Simply put, it is the technique of attaining a high ranking in search engines and directories via changes to a website's code to make it more search engine compatible. Optimizing website META Information and the body text for search engines ensures that it ranks highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site. Search engine optimization is a relatively new science and requires both client interaction and constant monitoring to be successful.
To achieve HIGH VISIBILITY within the TOP RESULTS of major search engines let 3clx do the research and consult with you on setting and achieving Internet Marketing goals and online revenues through our Search Engine Optimization and PPC Management Solutions.
Internet Marketing is a combination of several website traffic acquisition and retention methods:
Search Engine Optimization , or SEO - This tactic optimizes a website with Meta-tag information which is code that is read by search engine retrieval methods that assists in "organic" or non-Pay-Per-Click search query results. 3clx will submit a website to appropriate web directories which prove relevant and beneficial to a client's area(s) of practice.
Pay-Per-Click , or PPC - This is another Internet marketing tactic where we bid on particular keyword phrases for optimal placement in search query results. For instance, if you are a Plastic Surgeon in Tampa, to bid on the term "Plastic Surgery" would not be the most cost-effective choice, however "breast augmentation Tampa" which is searched for on average 327 times per month may prove very profitable for you as the phrase is a highly targeted keyword phrase for a particular procedure.
Search Engine Marketing - This is the strategy of combining both SEO and PPC to provide the most effective overall solution. We can also combine this with your email and newsletter campaigns for a total Internet Marketing Solution.
Internet Marketing has been our specialty since 1996. We know what works and the strategies involved. We offer effective, goal-oriented solutions personally tailored to your individual needs, long/short term goals and budget constraints.
Contact us now to discuss how the opportunities of an effective Internet Marketing campaign can assist in growing your business.