Search Engine Optimization
Search Engine Optimization (SEO) is a marketing strategy designed to do one thing: increase qualified traffic to your web site by achieving optimal placement in search engine results on keyword phrases pertaining to your offered services and/or products. That’s it in a nutshell. It’s not rocket science but it can be a complex and time consuming process. When done correctly Search Engine Optimization can provide significant positive results for your business.
I caution you that there are many companies offering supposed SEO services through unsolicited emails, spam and other means. Do not be taken in by cheap pricing and unrealistic promises. If a company claims “guaranteed #1 ranking on all search engines” they are scamming you! No One can guarantee placement, it is unethical and a blatant lie!
We do our utmost to achieve the optimal positioning on search results for our clients through a cost effective, ethical methodology. We are meticulous in our initial evaluation of your web site, goals and objectives and how these relate to an effective SEO program to attain maximum reach to potential Internet consumers.
Our process for Search Engine Optimization, Search Engine Marketing (SEM) and Pay Per Click Management (PPC) is very straightforward:
SEO Overview
The initial step is to review your current website in relation to the following criteria:
-Hosting details pertaining to static vs. dynamic ip configurations
-Navigational Structure (verify the site follows rules of Usability and W3C standards).
-Site Content (review and make recommendations as to <body> content as it applies to marketing objectives and organic search results, spider friendly and optimization criteria).
-Meta information (head, title, keyword, description, alt, comment, H tags, etc.)
-Page load times based on 56k, DSL, WiFi and Cable based broadband
-Image optimization
-Gee-Wiz technology (Flash, Audio, Video) and resultant effects on client demographic/psychographic.
-Directory structure
-URL selection and benefits for organic results
Once we do an in-depth review of the current site we will provide a "best practices" recommendation to you based on current search engine algorithms, criteria and marketing trends.
This method is designed for “organic” or natural search results only. If you require immediate increased business prospects a PPC program is your most effective solution which can provide qualified site traffic usually within a few hours time.
SEM Overview
We apply recommendations in the SEO section and apply to any electronic correspondence and marketing efforts considered or currently implemented including email, contextual and behavioral advertising.
PPC Management Overview
After determining short and long-term objectives we examine the most effective keywords and keyword phrases to achieve those goals. In addition we incorporate micro-management of bid campaigns based on social, environmental and economic criteria to determine the optimal placements to bid on and at the most opportune time frame to execute those bids to provide the most effective ROI.
If you require immediate increased business prospects a PPC program is your most effective solution which can provide qualified site traffic usually within a few hours time.
Emerging Technologies Overview
We keep ahead of the curve on emerging trends and technologies and make recommendations on those technologies, which would provide a benefit to the client whether financially or from a branding perspective.
Internet Marketing has been our specialty since 1996. We know what works and we know the strategies involved. We offer effective, goal oriented solutions personally tailored to your individual needs, long/short term goals and budget constraints.
Please contact us at your convenience to discuss the opportunities an effective Internet Marketing strategy can provide to your growing business.
James Smoot
3clx.com
407.765.3335
js@3clx.com
