The Impact of Internet Marketing For Real Estate Professionals
The Internet is now the method of choice for home buyers, plain and simple.
The National Association of Realtors (NAR) and California Association of REALTORS (CAR) 2004 surveys illustrate a significant increase in internet usage for information used in their decision making process as opposed to traditional advertising/media. Internet homebuyers increased from 56 percent in 2004 to 62 percent in 2005 while “traditional” buyers have decreased from 72 percent in 2000 to less than 44 percent in 2004. The Internet client will choose not only homes they wish to view but also, more importantly, the realtor they will work with.
Buyers conduct research on potential properties an average of 4.8 weeks according to CAR (California Association of Realtors) and once they have finished their information gathering the actual time spent with their real estate agent was dramatically less at 1.9 weeks as opposed to traditionally acquired buyers at 7.1 weeks. Thus saving valuable time to the agent as the internet based client has researched information pertaining to listings, mortgages, loans, neighborhoods, schools and employment which the traditional buyer usually requires as part of the prospecting process. The resources for all this information have been made available 24/7/365 putting the buyer in control of their time, individual needs and desires.
Internet buyers cite the main features they find most useful on real estate websites for decision making to be detailed property information (77 percent found it useful) and photos of the house (78 percent found them useful). Virtual tours were utilized by 47 percent. These features are your web sites greatest “call to action” compelling 72 percent of users to drive to see the house they found online, and 46 percent to tour the house.
The Web excels in providing information, yet consumers rely on real estate professionals to quantify their research, and to provide services that expedite the negotiation and purchase process. We want you to be that real estate professional.
Here is how we can help:
Internet Marketing is a combination of several website traffic acquisition and retention methods:
Search Engine Optimization, or SEO- In this method we optimize your website with Meta-tag information which basically is code that is read by search engine retrieval methods and can assist in "organic" or non-Pay-Per-Click search query results. We also submit your site to appropriate web directories which prove relevant and beneficial to your area(s) of practice.
Pay-Per-Click, or PPC- Just as it sounds, you bid on particular keyword phrases for optimal placement in search query results. For instance, if you are a Broker in Atlanta, to bid on the term "Georgia homes " would not be the most cost-effective choice. However "new homes in Atlanta " which is searched for on average 4100 times per month may prove very profitable for you as this is a highly targeted keyword phrase for a particular type of dwelling and geographic location.
Search Engine Marketing- This is the strategy of combining both SEO and PPC to provide the most effective overall solution. We can also combine this with your email and newsletter campaigns for a total Internet Marketing Solution.
Internet Marketing has been our specialty since 1996. We know what works and we know the strategies involved. We offer effective, goal oriented solutions personally tailored to your individual needs, long/short term goals, and budget constraints
.Please contact us at your convenience to discuss the opportunities an effective Internet Marketing strategy can provide to your growing business.
James Smoot
3clx.com
407.765.3335
js@3clx.com
