The Importance of Internet Marketing for your Medical Practice
An effective Internet Marketing strategy can assure that potential patients can find and research your Practice for their medical requirements. This opportunity alone could provide a substantial increase of new patients to your Practice. Well over 85% of those online, actively search for health information. Of those users, approximately 70% use search engines to find desired information and services which has resulted in Search Engine Marketing as the most cost effective marketing channel available.
Patients in extremely high numbers are spending more time researching health-care related activities including physicians experience, expertise and location. Many elective and cosmetic surgery patients are researching procedures and physician choices months before committing to the physicians office of choice which makes it imperative to have an effective Internet presence to present your credentials to this highly desired clientele.
Internet Marketing is a combination of several website traffic acquisition and retention methods:
Search Engine Optimization, or SEO- In this method we optimize your website with Meta-tag information which basically is code that is read by search engine retrieval methods and can assist in "organic" or non-Pay-Per-Click search query results. We also submit your site to appropriate web directories which prove relevant and beneficial to your area(s) of practice.
Pay-Per-Click, or PPC- Just as it sounds, you bid on particular keyword phrases for optimal placement in search query results. For instance, if you are a Plastic Surgeon in Tampa, to bid on the term "Plastic Surgery" would not be the most cost-effective choice. However "breast augmentation Tampa" which is searched for on average 327 times per month may prove very profitable for you as the phrase is a highly targeted keyword phrase for a particular procedure.
Search Engine Marketing- This is the strategy of combining both SEO and PPC to provide the most effective overall solution. We can also combine this with your email and newsletter campaigns for a total Internet Marketing Solution.
Internet Marketing has been our specialty since 1996. We know what works and we know the strategies involved. We offer effective, goal oriented solutions personally tailored to your individual needs, long/short term goals, and budget constraints.
Please contact us at your convenience to discuss the opportunities an effective Internet Marketing strategy can provide to your growing business.
James Smoot
3clx.com
407.765.3335
js@3clx.com
Important! If you do not currently have a dedicated website for your services that allows potential, as well as current, patients to learn more about your practice and area's of expertise, now is the time! The Internet is the method of choice utilized by patients to research health questions and physicians.
