Blogs or Blogging
Put simply a Blog is a version of an online diary or commentary. Though not a marketing tool by design is is an excellant medium for conversational information pertaining to travel destinations real estate market trends, medical advances, legal issues and the like.
Blogs also are utilized quite extensively by the affluent.
Blogs also present a perfect channel for Public Relations professionals as the concept of Blogging is PR taken to a very personal level.
Imagine the impact of a hotel GM presenting his own personal observations to future hotel guests, making the guest feel a one to one friendship long before actually staying at the property.
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